In her keynote, Singapore Tourism Board Director, Asia, Sports Recruitment International, Ms. Helen Soulsby, highlighted that “unlike Europe and North America, where sports business is dominated by clubs and teams thanks to advanced sports leagues, sports business in Asia is driven by rights holders entering the market selling media and sponsorship rights, media and content-related companies, as well as the agencies that support and drive such activity.”
“Sports in Singapore has come a long way, and we’ve witnessed countless achievements in the last few years,” said Mr Andrew Phua, Director Exhibitions & Conferences, STB, in his opening address. “However, the sporting success of a country goes beyond such achievements. We need to also develop the actual businesses that help fuel the sporting ecosystem, and provide platforms for the sports industry to grow further. To this end, STB aims to grow a steady pipeline of quality sports-related business events that can act as thought-leadership platforms for members of the industry to exchange insights and best practices.”
The panel, moderated by Mr Adam Hodge, Regional Strategy Director, Octagon, comprised Mr Andrew Georgiou, CEO, World Sport Group; Ms Kow Ree Na, Director, Consumer Businesses & Lifestyle Programme Office, The Singapore Economic Development Board; Mr Kiyoshi Tatani, President, Mizuno Singapore; and Mr Victor Cui, CEO, ONE Fighting Championship. During the discussion, there was unanimous agreement on the steady buzz of activity in the sports business landscape over the past few years across Asia, including Singapore.
“Singapore is a business hub located in the midst of a growing region of consumer demand,” said Ms Kow Ree Na. “In the recent few years, top international sports companies such as Adidas, IMG, Mizuno, Nike, Octagon, Shimano, and World Sport Group, have grown their presence in Singapore to drive regional strategy, manage operations and access the large Asian consumer base.”
“For us, Singapore is a good location in terms of accessibility, enabling us to easily reach out to the rest of the ASEAN market,” shared Mr Kiyoshi Tatani. “While Singapore provides a multinational perspective, we can also still get a sense of what works, from an Asian perspective.”