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Estados Unidos sigue siendo el país más admirado a nivel mundial

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NEW YORK – The United States continues to lead the world in global image, according to GfK Roper Public Affairs & Corporate Communications, a division of GfK Custom Research North America, and leading

NUEVA YORK - Estados Unidos continúa liderando el mundo en imagen global, según GfK Roper Public Affairs & Corporate Communications, una división de GfK Custom Research North America, y el asesor de políticas líder Simon Anholt. Los resultados del 2011 Anholt-GfK Roper Nation Brands Index (SM) (NBI), que mide la imagen global de 50 países, muestran que Estados Unidos ocupa el primer lugar por tercer año consecutivo como la nación con la mejor reputación general. .

Among the top 10 countries, the United Kingdom has overtaken France for third place and Australia has passed Switzerland to place eighth. The United States’ score lead over second place Germany has widened compared to last year. “The strengths of America’s international standing continue to be innovation, opportunities and vibrancy. While the country still does not make the top 10 list for the way it governs domestically and behaves globally, it has made significant improvements in the area of governance,” said Simon Anholt, NBI founder and an independent advisor to over forty heads of state and heads of government around the world. “The tumultuous political and economic climate across Europe has actually benefited the U.S. in that respect, and raised the country’s governance ranking over Spain, Italy and Ireland.”

Índice Anholt-GfK Roper Nation Brands (SM)

Clasificación general de la marca

(Top 10 de 50 naciones)

2011
2010

1
Estados Unidos
Estados Unidos

2
Alemania
Alemania

3
Reino Unido
Francia

4
Francia
Reino Unido

5
Japón
Japón

6
Canadá
Canadá

7
Italia
Italia

8
Australia
Suiza

9
Suiza
Australia

10
Suecia
Suecia

Fuente: 2011 y 2010 Anholt-GfK Roper Nation Brands Index (SM)

La encuesta de NBI 2011 se llevó a cabo del 6 al 25 de julio en 20 importantes países desarrollados y en desarrollo que desempeñan papeles importantes y diversos en las relaciones internacionales, el comercio y el flujo de actividades comerciales, culturales y turísticas. Los resultados de la encuesta se basan en calificaciones de 50 países por 20,337 encuestados en preguntas en seis categorías: Exportaciones, Gobernanza, Cultura, Gente, Turismo e Inmigración / Inversión. La clasificación general de NBI se basa en el promedio de estos seis puntajes.

“The upper echelons of the NBI are still populated by Western market economies. Brazil – the highest ranked developing nation – is only ranked 20th among 50 nations. The reputation world order is shifting. Among other things, the digital generation is affecting the momentum and trends,” said Xiaoyan Zhao, senior vice president and director of the NBI study at GfK. “We see that the ‘reputation haves’ of our study have considerably less strength in the eyes of the digital generation. The future belongs to those who deliver for and bond with the younger generation.”

This year’s NBI study has seen significant developments from many parts of the world. Egypt, undergoing economic and political stabilization, has dropped six positions to 33rd, making it one of the only two with a one-year dramatic change in position over the past four years. South Korea has been making steady gains, moving up to 27th this year from a rank of 30th in 2010 and 33rd in 2008. Cuba, while still ranking in the 40th, has recorded one of the two largest score gains this year, passing Saudi Arabia to hold 44th place.

The study also asked respondents if a country’s influence on world trade and economics will grow stronger or weaker in the next 10 years. China, Japan, Germany, the United States and Canada are the top five growing influences. “There are remarkably different opinions across survey countries, however, about both the influence, as well as the positive impact of the influence, on one’s own country,” said Xiaoyan Zhao, “For example, Japanese respondents rank Japan last in terms of growing influence, in stark contrast to global citizens’ ranking of 2nd for the home of Toyota, Sony and Nintendo, a gloomy national mood reflecting years of domestic economic malaise.” Globally, Germany ranks first for positive influence on respondents’ own country.