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WTTC: sector turístico africano en auge

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Escrito por Juergen T Steinmetz

Travel & Tourism in Africa is booming, growing 5.6% in 2018 compared to the global average of 3.9% and the broader African economy rate of 3.2%. This places Africa as the second-fastest growing tourism region behind only Asia-Pacific.

Such growth is partly explained by North Africa’s rebound from security crises as well as the development and implementation of policies that promote travel facilitation.

For over 25 years, the World Travel & Tourism Council (WTTC), which represents the global private sector of Travel & Tourism, has produced the authoritative research on the economic contribution of the sector. Our research also shows that in 2018:

  • Travel & Tourism contributed $194.2 billion to the region’s economy, representing 8.5% of the continent’s GDP
  • The sector contributed 24.3 million African jobs, or 6.7% of total employment.
  • 71% of tourism spending across Africa was leisure-driven and 29% business
  • Domestic spending accounted for 56% of the tourism economy versus 44% for international
  • International tourism spending comprised 9.6% of the region’s total exports, worth $58.5bn

Ethiopia stands out not only as Africa’s fastest growing travel economy but indeed the world’s, growing by 48.6% last year to be worth $7.4bn. Notably, international Travel & Tourism spending made up a massive 61.0% of exports in the country. This stunning growth can be attributed, in part, to Ethiopia’s improved connectivity as a regional transport hub and to recent visa relaxation policies.

Then, Egypt’s tourism sector has demonstrated considerable resilience, growing by 16.5% last year with international visitor spending accounting for 27.3% of exports. This follows huge safety improvements in the country and in key destinations such as Sharm El-Sheikh, helping to entice international tourists back to the northern coast.

WTTC President & CEO Gloria Guevara commented, “In 2018, the World Travel & Tourism Council hosted its first ever Africa Leaders Forum in Stellenbosch, South Africa, recognising the increasing significance and power of this great region’s travel economy.

“We commend the tourism leaders in Africa who are helping to boost connectivity, promote travel facilitation and ensure traveller safety – all of these measures make for supreme growth; the kind of growth that we are now witnessing across the continent and that provides millions of good jobs.”

WTTC es el organismo que representa al sector privado de viajes y turismo a nivel mundial. Los miembros están formados por directores ejecutivos de empresas de viajes y turismo, destinos y organizaciones de la industria del mundo que participan en viajes y turismo.

WTTC tiene una trayectoria de 25 años de investigación para cuantificar el impacto económico del sector en 185 países. Los viajes y el turismo son un factor clave para la inversión y el crecimiento económico a nivel mundial. El sector aporta US $ 8.8 billones o el 10.4% del PIB mundial y representa 319 millones de puestos de trabajo o uno de cada diez de todos los puestos de trabajo del planeta.

Durante más de 25 años, WTTC ha sido la voz de esta industria a nivel mundial. Los miembros son los presidentes, presidentes y directores ejecutivos de las principales empresas de viajes y turismo del sector privado del mundo, que aportan conocimientos especializados para orientar las políticas gubernamentales y la toma de decisiones y crear conciencia sobre la importancia del sector.